The exhibition was build in the attick of the historical building of the National Jenevermuseum of Schiedam.

Every visitors were given a flyer as guidance in the form of an African jenever bottle, with explanations of the exhibition. By inserting it in a metal drinks tray light, sound, video  or even a fan blower were switched on in the exhibition.

The concept was build starting from enlarged pictures, combined with texts, constructions, objects, video screens and interactive elements. It was made possible with the kind assistance of the Afrikacenter in Cadier en Keer (NL), being it’s twin exhibition.

‘King of Drinks’

National Jenever Museum

Schiedam (NL)


studio Luk van der Hallen