Concept, design and production of exhibitions with the theme of ‘Flandrien’, for the 100 year anniversary of the Tour of Flanders. The exhibitions were in Harelbeke, Wevelgem, Waregem, Avelgem, Roeselare (National Cycling Museum), Menen and Torhout.

All exhibitions were different and build around a local cycling hero. Also a cycling simulator was devellopped, designed and produced for interactive use: the visitors log in with a RFID wristband and then were invited to do a short workout on a replica-bike at the different locations, and see their ranking on a website.

‘Iedereen Flandrien!’

‘Everybody a Flandrien’

7 exhibitions:

Menen, Roeselare, Avelgem, Waregem, Harelbeke, Wevelgem, Torhout (B)


studio Luk van der Hallen